Posta Güvercini Brand Identity
I redesigned the Posta Güvercini brand identity into a cleaner, more consistent system that works better across digital surfaces. The work focused on replacing the old multicolor, serif-led mark with a more modern, single-color and scalable brand language. The goal was to make the brand read consistently across the website, product interfaces, printed materials and event surfaces.
- (Role)
- Senior UI/UX Designer — solo, end-to-end brand system
- (Duration)
- 1 month
- (Year)
- 2026
- (Scope)
- Logo, color system, typography, corporate visual language, digital surfaces (web, app, dashboard) and print/merch applications
What was designed
I designed the logo and wordmark structure, the simplified dove symbol, the navy + teal color palette and the core typography system. I then applied the system across the website, mobile app, customer dashboard, business cards, letterhead, signage, pens, notebooks, t-shirts and presentation templates. The challenge was building one identity system that stays recognisable on both small digital icons and larger physical surfaces.
I redesigned the Posta Güvercini brand identity into a cleaner, more consistent system that works better across digital surfaces. The work focused on replacing the old multicolor, serif-led mark with a more modern, single-color and scalable brand language. The goal was to make the brand read consistently across the website, product interfaces, printed materials and event surfaces.
(07)
I brought the logo, color, typography and visual usage rules for Posta Güvercini into one brand system, then applied it across web, product and corporate communication materials.
- 01Logo, color and typography decisions were consolidated into one brand system.
- 02Digital surfaces such as the website, mobile app and customer dashboard were connected to the same visual language.
- 03Print and merch materials — business cards, letterhead, signage, pens, notebooks and t-shirts — received a consistent application language.
- 04The new Posta Güvercini website became one of the most visible digital applications of this identity system.
System value
Because the same logo, color and typography rules apply across both the digital products (website, app, customer dashboard) and the printed and physical materials, Posta Güvercini reads as one brand whether it appears as a small app icon or on signage and merch — and new materials can be produced from the shared system instead of being redesigned each time.
- 01Moved the old multicolor, serif-led logo into a single-color navy system and a cleaner wordmark.
- 02Simplified the dove symbol into a more scalable form that works from small icons to large surfaces.
- 03Built a navy + teal palette and typography system to create one shared brand language across digital, print and merch.
- 04Clarified the usage logic so web, app, dashboard, stationery, signage and merch could be produced from the same system.
Final note
A clean and consistent brand system that holds together across screen, print and physical touchpoints.