Figensoft Brand Identity
I designed a brand identity system for Figensoft that could work across product, web and corporate communication touchpoints. The goal was not only to refresh the logo or visual language, but to create a system that keeps the brand more consistent, applicable and recognisable across different surfaces.
- (Role)
- Senior UI/UX Designer — brand identity, visual system and touchpoint design
- (Year)
- 2025
- (Scope)
- Logo, color system, typography, corporate visual language, web surfaces, product touchpoints and communication materials
What was designed
The work covered the logo approach, color system, typography usage, corporate visual language and application logic across touchpoints. I defined how the same visual language could scale across web pages, product-adjacent surfaces and communication materials. This created a clearer brand system that teams could follow instead of making one-off decisions for every new use case.
I designed a brand identity system for Figensoft that could work across product, web and corporate communication touchpoints. The goal was not only to refresh the logo or visual language, but to create a system that keeps the brand more consistent, applicable and recognisable across different surfaces.
(07)
System value
A single identity system helps the brand appear in the same language across product screens, web surfaces and corporate communication. It reduces one-off visual decisions, speeds up production and helps the brand scale without becoming fragmented as the number of touchpoints grows.
Final note
Not only a marketing-layer identity, but a brand system built to live across product, web and communication surfaces.